Dueling left and right stereo channel guitar bursts introduce RANN’s live-in-studio video recording of “Falling,” the latest single off their debut album “Yellogun.” The polyrhythmic structure is soon filled out with precisely placed synth, sharp drums and driving bass figures that allow for dramatic spaces between those notes.  “How does it feel?” introduces the essential vocal hook, with the songs title embedded in the answer line “right before you start falling.”  When the arena sized chorus ultimately emerges, a catchy rising melody hook punctuates each passage through.  The overall feel is reminiscent of ELO’s psych-pop Beatles influenced hits. Directed, edited, and shot by Ryan Ela of Midnight Treehouse Productions, the video makes use of high quality black and white imagery in showcasing the bands impressive live performance.  The band is about to embark on a winter-through-spring tour including featured performances at SXSW, then on to LA and culminating with an end of tour concert at Le Poisson Rouge on April 10th. The band recently won  the Indie Pop section of our Best of NYC Readers'/Fans' Poll for Emerging Artists. - Dave Cromwell