Rate the Artist:

Please visit The Deli's full web charts organized by genre and region.

Go to Charts


Maggie Rogers track 'Alaska' goes viral after Pharrell Williams' seal of approval

Maggie Rogers track 'Alaska' goes viral after Pharrell Williams' seal of approval

One of the easier ways, for emerging artists, to have a first popularity outbreak, is through the endorsement of a celebrity. Yes, because - rather sadly - they are a much more effective promotional vehicles than blogs, which is a reason good enough for all ambitious artists to cultivate their VIP PR skills! NYC songwriter Maggie Rogers knows something about that. We were very impressed by her folky debut album (now pulled from the web) back in 2014, so much so that we interviewed her and booked her for one of our official CMJ 2014 shows (with Margaret Glaspy, who is also getting some buzz as of late). After that, Maggie's name got a little lost, until this happened (Pharrel stumbled upon Maggie's new song at a NYU seminar and fell in love with it). Obviously Rogers, who is still in her early '20s, has spent these two years working hard on a more sophisticated sound (her debut was almost entirely acoustic). The audible results so far - in the shape of new single 'Alaska' - showcase a successful effort to step up her musical game, and are certainly worthy of praise. Still, it looks like Pharrell Williams' promotion of the track was worth about five million Spotify plays, which is a very tall order for even an established artist! The pressure is now on Maggie to make the most of this incredible opportunity, because, to sustain a lenghty musical career, talent and good luck also need to be matched by consistently powerful songwriting. The Deli is with you, Maggie!

We added this song to The Deli's playlist of Best NYC songs by emerging NYC artists - check it out!

This Emerging Artist is based in NYC,
check out other talented locals we picked
for our NYC Artist of the Month poll below!

New Poll Coming Soon!

sponsored by::



NYC New Bands With Buzz

- news for musician and music pros -