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A Deli Premiere: Veda Rays share video for new single “Shadow Side”





A Deli Premiere: Veda Rays share video for new single “Shadow Side”

Ahead of the October 6th release of their new single “Shadow Side,” Brooklyn art rockers Veda Rays are premiering in our blog the video for the record's titletrack (streaming below).  The single marks the band's first recorded material since 2014, and serves up a mix of organs, open electric guitar chords, and percussive tour-de-force, pulsating under deep, dramatic vocals.  With images of faces crossfading with ominous looking trees, the video introduces a lugubrious, dreamlike atmosphere. While the song progresses to deliver an ample hook in the chorus, the mood remains dark and mysterious, with the video now showing dark, full body figures with covered faces and rabbit masks, and a shrouded female dancer, all in white.  Referring back to the track's title, the band describes this symbolism as “a subliminal reaction to the projection of our collective shadow.”  “Shadow Side” will be released on their own Alleged Records imprint. - Dave Cromwell

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