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Shura set to release LP 'forevher' on August 16th





Shura set to release LP 'forevher' on August 16th

Half-Russian, New York-based synthpop artist Shura explores connection, queer love, and musical growth in her sophomore LP 'forevher,' set to release this fall. Following her first project, 2016's 'Nothing's Real,' an indie pop LP that revealed the anxious side of vulnerability and unrequited love, the new record takes a new, decidedly soulful direction. Saxophone-tinged "BKLYNLDN" showcases her musical influences, which include Prince, The Internet, and Minnie Riperton. The project's first single, "religion (u can lay your hands on me)" is a fun, playful track that compares sex to religion while toying with innuendo. Shura and director Chloe Wallace cleverly use the strengths of the artist's vantage point in the song's video, inspired by the religious iconography of HBO's 'The Young Pope.' Walking the line between romanticism and '80s nostalgia, the clip reveals a perspective on love where weakness and transgression are necessary strengths. The LP, set to drop on August 16th via Secretly Canadian, features co-production from Joel Pott, Jona Ma (Jawar Ma), and Will Miller (Whitney), as well as additional vocals from artists Rosie Lowe, Kerry Leatham, and Reva (Nimmo). 'forevher' expands Shura's stance on queer desire, don't miss the release party at Music Hall of Williamsburg on October 23rd. - Susan Moon

Published: June 17, 2019 |

This Emerging Artist is based in NYC,
check out other talented locals we picked
for our NYC Artist of the Month poll below!

             
What's your favorite Emerging NYC Artist on this list?
Total: 18 votes
  Andrew Fox 
  Castlebeat 
  Claud 
  Laundry Day 
  Sweet Baby Jesus 
  Olivia Reid 
  White Rope 

This poll will end on July 31, 2019 at 11.59 PM ET

Please stay positive with the comments, support for other bands is one of the secrets of "success."

Results as of July 18, 2019, 5:50 pm

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