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New Myths "Bad Connection" new music video





New Myths "Bad Connection" new music video

DURING THESE TIMES when most of us are feeling more than a little disconnected, New Myths' “Bad Connection” hits some kind of sweet and sour spot. And while virus as metaphor does feel a little on the nose--alongside mentions of being “frozen in time” and “folded inside”--I can attest to the fact that although New Myths put out the song (just barely) post-pandemic it was written and performed well before any hint of what was to come existed. Anyways a slightly closer listen to the lyrics, and a viewing of the video, reveals the song to be more likely about the foibles of mass media and modern tools of communication and disturbed mental states. But what's crucial on another level is how it throbs with a nervous energy and a forward momentum that’s sorely needed--I remember seeing them live a couple times in the beforetimes and when drummer Rosie Slater belted out her banshee wail on the song's hook while still rocking out behind the kit it was pretty damn energizing--so consider this single a shot in the arm.

Because the people demand it: here in one convoluted, name-dropping sentence is how I’d sum up New Myths. Neon-hued both visually and sonically, this power trio’s combination of intense electro-rock sonics, pop savvy, punkish energy, glam theatricality, and occasional gothy moodiness is something like the lovechild of Shirley Manson and Marilyn Manson who’s now all grown up and going to her first orgy with a guest list that includes the Hanson brothers circa “MmmBop” and the full cast of the Josie and the Pussycats movie during which a DJ is slated to spin tracks by Republica, Elastica, and Veruca Saltica to set the proper mood. (If there's any major label reps out there looking to hire a professional blurb writer just slide on into the Deli’s DMs and I’ll hit you back.)

Speaking of all things neon-hued, New Myths released their music video for “Bad Connection” last month and true to form it’s pure adrenaline. I mean, sure, maybe you’ll never get to see Christopher Nolan’s Tenet in a movie theater. But this video contains enough video-within-a-video high concept moolah shots in the span of five minutes to fully scratch your meta movie itch. In a clip directed by prolific music video director and underground filmmaker Dylan Mars Greenberg (her filmography includes 2016’s Werewolf Bitches from Outer Space starring Janeane Garofalo) the trio of Brit, Marina, and Rosie take on roles ranging from a ‘40s Andrew Sisters style singing group (makes sense given how they can rock those three-part harmonies) to an ‘80s Pat Benetar type band to a Beastie Boys "Alive" homage all in convincing and rapid fire form.

The vid also features a substantial cameo appearance from Tish and Snooky, the legendary sisters on the scene who were active in NYC glam and punk circles in the 1970s. Tish and Snooky aka the Bellomo Sisters took on backing vocal duties in a Blondie-adjacent band and co-formed their own group known as the Sic F*cks (standout track: “Chop Up Your Mother”) and right around the same time in ‘77 they opened the first punk rock fashion store in the country, on St. Mark’s Place, called Manic Panic. And if that name sounds familiar you’re not mistaken because out of the store came the Manic Panic assortment of hair dyes that blew up big time and helped turn many once-average local mall rats into insta punk rockers and new wavers (and goth-ers and ravers) in the ‘80s/‘90s/2000s which is what DIY is all about after all. Power to the Peroxided People.

So suffice to say, New Myths cover a lot of ground in their "Bad Connection" music video. Now if only they’d made some references to the Roaring Twenties and dressed up as flappers it’d be the complete package but I suppose it can wait until the next video. Just so happens I’ve got a side hustle as a music video consultant so maybe have your people call my people... (Jason Lee)

photo credit: Andrew Segreti

 

Published: January 03, 2021 |

This Emerging Artist is based in NYC,
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They are all wonderful artists (of course!) but who is your favorite emerging NYC artist on this list?
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